I'm always amazed at the sheer number of non-big name brand products available. At times, the generic brands actually produce superior products. For instance, I am an avid fan of kettle potato chips for their distinctive texture and flavour. President's Choice recently released a kettle chip product that I find superior to Ms. Vickie's. Reason: It's not as salty, so same great texture, but a serving doesn't leave you parched for thirst.

This post, however, is dedicated to generic brand breakfast cereal.

Firstly, let's start with puffed corn. The generic can be purchased at virtually any store carrying President's Choice products.

Corn Pops

Generic "Corn Pops"

Onto frosted flakes. The generic brand (SolSource) comes from the Dollar Store. Interestingly, the cartoon character on the generic brand's box closely resembles another famous tropical bird.

Frosted Flakes

Generic "Frosted Flakes"

The "other" famous tropical bird is advertised to children during Saturday morning cartoons as loving fruit loops. Here are actually two generics: one from SolSource (again from the Dollar Store) and another from President's Choice.

Fruit Loops

Generic "Fruit Loops"

Yet another generic "Fruit Loops"

Finally, we'll end a crisped rice. I could not find a large box of generic crisped rice cereal from SolSource, but a small one is present in the combo pack. I wonder if the SolSource spokes-bunny is related to the Trix rabbit?

Rice Crispies

Generic "Rice Crispies"

Generally, I find that the generic cereals are approximately $2 cheaper than the name brand varieties.

In other news, the "genericizing" of food products doesn't end at cereal or potato chips. It has extended into food-related entertainment.

Wonderful Disney Movie called Ratatouille

Poor Man's facsimile from Walmart

The image of the poster from the Disney movie, Ratatouille, comes from the hollywoodjesus.com website.