According to the New York Times, when employment increases and economic turmoil worsens, adults reach for sweets. This, according to candy store owners and candy makers. Chicago's Candyality reported a jump in business of nearly 80 percent compared to last year. Likewise, San Franciso's Candy Store reported tripled orders for candies like Necco Wafers and Mallo Cups in recent months.

Candy makers have reported rising sales and surprising profits as other manufacturers struggle to survive. Cadbury reported a 30 percent rise in profits for 2008 while Nestle?s profits grew by 10.9 percent. Hershey, reported a 8.5 percent rise in the fourth quarter.

Theories to explain the phenomenon vary. For some, sugar simply makes you "feel good." It provides an emotional boost. For others, candy provides a nostalgic reminder of better times. It is low-cost and portable, making it an affordable and convenient escape.

It should be noted that candy demonstrated itself to be somewhat recession proof during another bout of economic woe as well. During the Great Depression, candy companies thrived, introducing an array of new products. Some, like Snickers, Tootsie Pops, Mars Bars with Almonds, and Three Muskateers remain popular today. According to Hershey's Archive director, Pamela Whitenack, Hershey was "the" dominant candy brand during the depression. Hershey not only remained profitable but was able to finance its own work program for the unemployed.

Happily, I'm not alone in seeking comfort in my own candy stash. The black surface under the candy pictured is the bottom of my desk drawer in the office. What surprises me is that the piece from the New York times concentrates on what it deems old fashioned candies like Mary Janes, Gummy Bears, Violet Gum and Jelly Bellies. These, being the preferred candies. It also mentions that non-premium brands of chocolate are benefiting, whereas premium brands are not.

Me, premium or otherwise, I'm not divulging the location of my chocolate stash!



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