In North Carolina, there is a successful supermarket chain, called Bloom. Amongst the large variety of regular groceries and specialty products it sells are several signature products. These include two-ounce gourmet cookies and "Bloomberry" jumbo muffins, which are apparently unique to the region according to foodlion.com.

In 2006, Bloom hired an advertising agency called Boone Oakley to put together a distinctive outdoor campaign. Among some of the ads are signs reading "Shitake Happens: 20 kinds of mushrooms always in Bloom"; a bulging billboard that repeatedly grew until a baby's mobile with groceries appeared with the words "It's arrived"; and, of course, an interactive billboard that saw a muffin crush a car.

The muffin crushing billboard won an "OBIE" award from the Advertising Educational Foundation (AEF). "OBIE" awards are given out for outstanding outdoor advertising.

The image comes from the AEF website.



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